Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County
If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Nassau County, with the interests and geographic targeting you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?
After you reach people In Nassau County, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Nassau County to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.
Reaching Your Prospects In Nassau County on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site previously (retargeting);
- People who are fans of your page;
- Individuals that have very similar passions (which include other pages on Facebook);
- Prospects who meet demographic factors;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, career, job title, area, passions and more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Search Engines: No Search Required
The main advantage Facebook offers In Nassau County is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.
The search engines are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Reaching Regional Areas
- Are you an attorney? Physician? Home repair company? A restaurant or store?
- For any organization who conducts business locally In Nassau County Facebook is a great method to appear in front of your audience.
- We have the ability to concentrate on your prospects in several ways.
- Only wish to reach women 35-65 in a few zip codes? No problem!
- Want to have a special on Thursdays? We are able to do that.
The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other engines. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.
If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local advertising agency on LI, SEO experts in Nassau County or retargeting agencies
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers.
Suppose Google clicks are $11 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design websites in New York or our marketing consulting services in New York call us today.
Facebook Campaigns Must Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.