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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Nassau County, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you reach people In Nassau County, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Nassau County to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design experts In Nassau County to work with you to achieve results. Effective designs from our website design company drive success and achieve results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Targeting people who have visited your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals who may have similar pursuits (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Nassau County is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

  • Are you an attorney? Doctor? Home services company? A restaurant or retailer?
  • For any company who conducts business locally In Nassau County Facebook is an excellent method to appear in front of your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, search engine optimization ad agency or retargeting agency in NY
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design on LI or our advertising consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063