Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County
If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Nassau County, having the interests and geography you want.
Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?
Once you appear in front of people In Nassau County, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?
Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.
Reaching Your Prospects In Nassau County on Facebook
There are many methods to reach an "Audience" on Facebook:
- Targeting those who have visited your web site previously (retargeting);
- People who are enthusiasts of your page;
- People that have related interests (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary advantage Facebook offers In Nassau County is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.
The search engines like Google are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Reaching Out to Regional Markets
- Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
- For any organization who does business regionally In Nassau County Facebook is an excellent method to appear in front of your target audience.
- We can focus on your prospects in several ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Thursdays? We are able to do that.
The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our Suffolk County PPC advertising company, our local ad company in Suffolk, SEO experts or retargeting campaign on Long Island
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design websites in NY or our online marketing consulting services in Nassau call us today.
Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.
Our lead generation in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063