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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Nassau County, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people In Nassau County, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Nassau County to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Nassau County to aid you to achieve results. Effective designs implemented by our website design agency drive success and achieve results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on individuals who have been to your website in the past (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who may have similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Nassau County is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

  • Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
  • For any business who conducts business locally In Nassau County Facebook is a superb way to reach your audience.
  • We are able to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC ad agency, our local advertising agency in Suffolk County, SEO ad agency or retargeting agency on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design services in Nassau County or our marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our paid ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063