Facebook & Social Media Advertising In Nassau County

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Nassau County, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

Once you reach people In Nassau County, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Nassau County to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design company In Nassau County to help your business to maximize results. Professional designs by our website design agency will help and drive results!

Reaching Your Prospects In Nassau County on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People that are fans of your page;
• People who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Nassau County is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Nassau County Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad consultants, our local advertising professionals in Nassau, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design or our online advertising consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063