Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Nassau County, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

When you connect with people In Nassau County, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Nassau County to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design experts In Nassau County to work with you to maximize results. Quality designs designed by our website design experts drive success and achieve results!

Nassau County lead generation on social media
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your site in the past (retargeting);
  • Individuals that are fans of your page;
  • People that have related passions (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Nassau County is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

  • Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
  • For any company who does business locally In Nassau County Facebook is a superb way to reach your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local ad experts, SEO advertising agency or remarketing companies
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design on L.I. or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063