Facebook & Social Media Advertising In Nassau County

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Nassau County, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you reach people In Nassau County, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Nassau County to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design company In Nassau County to aid your business to maximize results. Excellent designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Nassau County on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• People who are fans of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Nassau County is its ability to reach prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Nassau County Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad professionals on Long Island, SEO experts or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in Suffolk County or our advertising consulting services in Nassau contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063