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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Nassau County, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you connect with people In Nassau County, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Nassau County to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Nassau County to help your business to achieve real results. Powerful designs developed by our website design agency can help and achieve results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your site in the past (retargeting);
  • Prospects that are fans of your page;
  • People who may have very similar passions (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Nassau County is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

  • Are you a lawyer? Health care provider? Home services business? A restaurant or store?
  • For any business who does business regionally In Nassau County Facebook is a superb technique to appear in front of your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad consultants, our local ad company on Long Island, SEO ad agency in Suffolk County or retargeting agency in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063