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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Nassau County

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Nassau County, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you reach people In Nassau County, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Nassau County to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design company In Nassau County to work with your business to achieve real results. Exceptional designs designed by our website design agency help you and secure results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your website in the past (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who have related pursuits (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Nassau County is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

  • Are you an attorney? Medical professional? Home repair business? A restaurant or store?
  • For any organization who conducts business locally In Nassau County Facebook is a superb technique to reach your audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising agency, SEO ad agency in Suffolk County or remarketing agency on L.I.
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design company, our graphic design or our marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063