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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Nassau County, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you connect with people In Nassau County, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Nassau County to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design agency In Nassau County to assist your business to achieve results. Great designs implemented by our website design experts can help and secure results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site in the past (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects who may have related interests (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Nassau County is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

  • Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
  • For any business who conducts business locally In Nassau County Facebook is a superb technique to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local advertising agency on LI, SEO advertising agency in NY or remarketing companies on LI
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design consultants, our graphic design on LI or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063