Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County
If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Nassau County, having the interests and geographic targeting you want.
Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?
When you connect with people In Nassau County, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Nassau County to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Before launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.
Reaching Your Prospects In Nassau County on Facebook
There are lots of methods to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your website in the past (retargeting);
- Potential customers that are enthusiasts of your page;
- Prospects who may have related pursuits (which include other pages on Facebook);
- People who meet demographic considerations;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Required
The main benefit Facebook offers In Nassau County is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.
The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Perfect for Getting to Local Market Places
- Are you an attorney? Health care provider? Home repair business? A restaurant or store?
- For any organization who does business locally In Nassau County Facebook is an excellent technique to appear in front of your target audience.
- We can focus on your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.
Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design on L.I. or our advertising consulting services in Suffolk County call us today.
Facebook Promotions Need To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.