Facebook & Social Media Advertising In Nassau County

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Nassau County, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you reach people In Nassau County, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Nassau County to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Nassau County to aid your business to achieve real results. Quality designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Nassau County on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Individuals who are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Nassau County is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Nassau County Facebook is a great way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising consultants, SEO ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid media professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063