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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Nassau County, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you appear in front of people In Nassau County, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Nassau County to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In Nassau County to help your business to achieve real results. Exceptional designs developed by our website design company help you and secure results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting people who have visited your site before (retargeting);
  • Potential customers that are fans of your page;
  • Prospects who have similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Nassau County is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
  • For any organization who conducts business locally In Nassau County Facebook is a superb technique to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local advertising consultants, SEO advertising agency or retargeting campaign in NY
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services in Suffolk or our marketing consulting services call us today.

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social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063