Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Nassau County
If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Nassau County, having the interests and geographic targeting you want.
Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?
When you connect with people In Nassau County, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Nassau County to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.
Reaching Your Prospects In Nassau County on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Concentrating on people who have been to your web site in the past (retargeting);
- Potential customers that are followers of your page;
- Potential customers that have very similar interests (including other pages on Facebook);
- Potential customers who meet demographic considerations;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Required
The primary benefit Facebook offers In Nassau County is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.
The search engines like Google are limited to individuals actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Great for Getting into Local Niches
- Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
- For any company who does business regionally In Nassau County Facebook is an excellent method to appear in front of your audience.
- We can focus on your prospects in numerous ways.
- Only want to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Thursdays? We can do that.
The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).
In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.
If you would like to discuss the services of our NY PPC ad consultants, our local advertising professionals in Nassau County, search engine optimization experts in NY or remarketing agency in Nassau County
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.
Suppose Bing clicks are $10 and Facebook clicks are $1. Which is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design agency, our graphic design on L.I. or our online marketing consulting services in Suffolk call us today.
Facebook Promotions Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.