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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Nassau County, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

When you appear in front of people In Nassau County, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Nassau County to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In Nassau County to help you to achieve results. Excellent designs implemented by our website design experts will help and achieve results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Targeting those who have been to your website before (retargeting);
  • People that are followers of your page;
  • People who may have very similar interests (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Nassau County is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

  • Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
  • For any business who conducts business regionally In Nassau County Facebook is a great way to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click advertising consultants, our local advertising company in Nassau, SEO ad agency or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design experts or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063