Facebook & Social Media Advertising In Mineola

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Mineola, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you connect with people In Mineola, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Mineola to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design company In Mineola to serve you to maximize results. Quality designs from our website design agency can help and achieve results!

Reaching Your Prospects In Mineola on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Mineola is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Mineola Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad agency, search engine optimization ad agency in Nassau County or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design services or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063