Facebook & Social Media Advertising In Mineola

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Mineola, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you reach people In Mineola, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Mineola to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In Mineola to help you to achieve real results. Strong designs from our website design company help you and drive results!

Reaching Your Prospects In Mineola on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Mineola is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Mineola Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local advertising professionals in Nassau, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design experts, our graphic design companies in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063