Facebook & Social Media Advertising In Mineola

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Mineola

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Mineola, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you reach people In Mineola, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Mineola to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Mineola to assist you to succeed. Quality designs from our website design company can help and drive results!

Mineola lead generation on Facebook
target your audience In Mineola with Facebook

Reaching Your Prospects In Mineola on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting people who have visited your site previously (retargeting);
  • People who are followers of your page;
  • Prospects who have similar passions (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Mineola is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

  • Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
  • For any business who conducts business regionally In Mineola Facebook is a great technique to reach your audience.
  • We can focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising agency, SEO advertising agency or remarketing companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts in Suffolk or our advertising consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Mineola

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063