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Facebook & Social Media Advertising In Mineola

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Mineola

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Mineola, with the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Mineola, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Mineola to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Mineola to assist you to achieve results. Effective designs created by our website design experts help you and achieve results!

Mineola lead generation on social media
target your audience In Mineola with Facebook

Reaching Your Prospects In Mineola on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site in the past (retargeting);
  • Potential customers who are followers of your page;
  • People who may have very similar passions (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Mineola is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

  • Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
  • For any organization who conducts business locally In Mineola Facebook is a superb technique to appear in front of your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising company, our local advertising professionals in Nassau, SEO ad agency in NY or remarketing agency in Suffolk
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design in New York or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Mineola

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063