Facebook & Social Media Advertising In Mineola

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Mineola, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you appear in front of people In Mineola, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Mineola to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design agency In Mineola to assist your business to achieve results. Great designs created by our website design agency help you and secure results!

Reaching Your Prospects In Mineola on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Mineola is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Mineola Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC advertising company, our local ad agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063