Facebook & Social Media Advertising In Garden City South

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Garden City South, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In Garden City South, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Garden City South to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design experts In Garden City South to serve your business to achieve real results. Excellent designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Garden City South on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Garden City South is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Garden City South Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad company, our local ad professionals in Nassau County, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design services in Suffolk or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063