Facebook & Social Media Advertising In Garden City South

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Garden City South, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you connect with people In Garden City South, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Garden City South to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In Garden City South to aid your business to succeed. Strong designs from our website design experts can help and achieve results!

Reaching Your Prospects In Garden City South on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• People who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Garden City South is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Garden City South Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad experts in NY, search engine optimization ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063