Facebook & Social Media Advertising In Carle Place

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Carle Place, with the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you appear in front of people In Carle Place, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Carle Place to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design experts In Carle Place to serve you to achieve results. Quality designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Carle Place on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, hobbies and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Carle Place is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who conducts business locally In Carle Place Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad experts on LI, SEO ad agency in Nassau County or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063