Facebook & Social Media Advertising In Carle Place

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Carle Place, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Carle Place, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Carle Place to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design experts In Carle Place to help you to achieve results. Powerful designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Carle Place on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• People who may have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Carle Place is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Carle Place Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad agency, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design services in Nassau County or our advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063