Facebook & Social Media Advertising In Carle Place

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Carle Place

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Carle Place, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you appear in front of people In Carle Place, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Carle Place to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design agency In Carle Place to work with you to achieve real results. Professional designs developed by our website design agency help you and secure results!

Carle Place lead generation on social media
target your audience In Carle Place with Facebook

Reaching Your Prospects In Carle Place on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site before (retargeting);
  • Prospects who are fans of your page;
  • Individuals who have very similar pursuits (which include other pages on Facebook);
  • People who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Carle Place is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

  • Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
  • For any company who conducts business locally In Carle Place Facebook is an excellent technique to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad experts, SEO ad agency or remarketing agencies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in Nassau County or our advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Carle Place

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063