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Facebook & Social Media Advertising In Carle Place

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Carle Place

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Carle Place, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?

After you reach people In Carle Place, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Carle Place to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts In Carle Place to work with you to succeed. Powerful designs designed by our website design agency will help and achieve results!

Carle Place lead generation on social media
target your audience In Carle Place with Facebook

Reaching Your Prospects In Carle Place on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site previously (retargeting);
  • Individuals that are fans of your page;
  • People who may have similar passions (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, passions and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Carle Place is its capability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

  • Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
  • For any business who does business regionally In Carle Place Facebook is an excellent technique to reach your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC ad consultants, our local ad agency in New York, SEO advertising agency on Long Island or remarketing companies
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts on Long Island or our online advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Carle Place

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063