Facebook & Social Media Advertising In Carle Place

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Carle Place, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you reach people In Carle Place, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Carle Place to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In Carle Place to assist you to maximize results. Great designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Carle Place on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Carle Place is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Carle Place Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local advertising agency, search engine optimization professionals in Nassau or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design gurus, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063