Facebook & Social Media Advertising In Carle Place

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Carle Place, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Carle Place, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Carle Place to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Carle Place to serve your business to maximize results. Great designs developed by our website design experts can help and secure results!

Reaching Your Prospects In Carle Place on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Carle Place is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Carle Place Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our New York PPC ad agency, our local advertising agency, SEO ad agency in Nassau or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design in Suffolk County or our marketing consulting services on L.I. call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063