Facebook & Social Media Advertising In Stewart Manor

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Stewart Manor, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

When you appear in front of people In Stewart Manor, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Stewart Manor to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to call our website design company In Stewart Manor to help your business to achieve real results. Quality designs developed by our website design company will help and secure results!

Reaching Your Prospects In Stewart Manor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People who are fans of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Stewart Manor is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Stewart Manor Facebook is an excellent method to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local advertising company in NY, SEO experts on Long Island or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design consultants, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063