Facebook & Social Media Advertising In Stewart Manor

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Stewart Manor, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In Stewart Manor, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Stewart Manor to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design experts In Stewart Manor to assist your business to succeed. Powerful designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Stewart Manor on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Stewart Manor is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Stewart Manor Facebook is a superb method to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising agency, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in New York or our online advertising consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063