Facebook & Social Media Advertising In Lynbrook

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Lynbrook, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you connect with people In Lynbrook, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Lynbrook to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design experts In Lynbrook to aid your business to achieve results. Effective designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, interests and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Lynbrook is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Lynbrook Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad company, our local advertising agency on Long Island, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063