Facebook & Social Media Advertising In Lynbrook

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Lynbrook, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Lynbrook, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Lynbrook to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to call our website design agency In Lynbrook to serve your business to succeed. Quality designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Lynbrook is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Lynbrook Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad company, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design in Nassau or our online advertising consulting services on LI contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen company on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063