Facebook & Social Media Advertising In Lynbrook

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Lynbrook, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Lynbrook, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Lynbrook to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In Lynbrook to work with your business to achieve results. Excellent designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People that are fans of your page;
• People who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Lynbrook is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any business who does business regionally In Lynbrook Facebook is an excellent way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local ad company in Suffolk, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design companies in Nassau County or our online marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063