Facebook & Social Media Advertising In Bay Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bay Park

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Bay Park, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Bay Park, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Bay Park to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design agency In Bay Park to help you to succeed. Effective designs implemented by our website design company help you and drive results!

Bay Park lead generation on Facebook
target your audience In Bay Park with Facebook

Reaching Your Prospects In Bay Park on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your website previously (retargeting);
  • Individuals that are enthusiasts of your page;
  • Individuals who may have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Bay Park is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
  • For any organization who does business regionally In Bay Park Facebook is a great method to reach your audience.
  • We are able to focus on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad company on Long Island, SEO ad agency or retargeting companies in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design experts, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Bay Park

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063