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Facebook & Social Media Advertising In Bay Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bay Park

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Bay Park, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Bay Park, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Bay Park to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to let our website design experts In Bay Park to work with your business to succeed. Great designs by our website design experts drive success and drive results!

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target your audience In Bay Park with Facebook

Reaching Your Prospects In Bay Park on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site previously (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who have very similar passions (such as other pages on Facebook);
  • People who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Bay Park is its ability to reach prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

  • Are you an attorney? Doctor? Home repair business? A restaurant or store?
  • For any company who does business locally In Bay Park Facebook is a great way to reach your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local advertising company on Long Island, SEO ad agency in Nassau or retargeting campaign in New York
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design company, our graphic design or our advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Bay Park

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen in NY and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063