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Facebook & Social Media Advertising In Bay Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bay Park

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Bay Park, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you connect with people In Bay Park, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Bay Park to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to talk to our website design experts In Bay Park to work with your business to achieve real results. Powerful designs developed by our website design agency help your business and secure results!

Bay Park lead generation on Facebook
target your audience In Bay Park with Facebook

Reaching Your Prospects In Bay Park on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your web site in the past (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers that have related passions (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Bay Park is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

  • Are you a lawyer? Medical professional? Home services business? A restaurant or store?
  • For any organization who conducts business regionally In Bay Park Facebook is a superb way to appear in front of your audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our New York PPC ad agency, our local ad agency, SEO ad agency in New York or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our online advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Bay Park

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063