Facebook & Social Media Advertising In Bay Park

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bay Park, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you reach people In Bay Park, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Bay Park to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Bay Park to aid you to succeed. Excellent designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Bay Park on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Prospects who are followers of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Bay Park is its ability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who does business locally In Bay Park Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad company, our local advertising agency on LI, SEO professionals or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design experts or our advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063