Facebook & Social Media Advertising In Inwood

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Inwood, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you reach people In Inwood, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Inwood to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to call our website design agency In Inwood to aid you to achieve results. Strong designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Inwood on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Inwood is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Inwood Facebook is a superb way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad professionals on LI, SEO company on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design experts on Long Island or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063