Facebook & Social Media Advertising In Inwood

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Inwood, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you connect with people In Inwood, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Inwood to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design company In Inwood to work with you to achieve real results. Professional designs designed by our website design experts help you and secure results!

Reaching Your Prospects In Inwood on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects that are followers of your page;
• People that have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Inwood is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Inwood Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC advertising company, our local ad agency, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design consultants, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063