Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lawrence If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Lawrence, having the interests and geographic targeting you want. Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money? When you reach people In Lawrence, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Lawrence to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Before starting your advertising campaign, we can help you to determine precisely what you really need to achieve. Remember to speak with our website design experts In Lawrence to serve you to achieve results. Exceptional designs developed by our website design agency will help and achieve results! Reaching Your Prospects In Lawrence on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Concentrating on individuals who have been to your site previously (retargeting); Potential customers that are enthusiasts of your page; People who may have similar interests (such as other pages on Facebook); Prospects who meet demographic considerations; People who are already your customers; and the list goes on... With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary advantage Facebook offers In Lawrence is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently. The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Reaching Local Areas Are you an attorney? Health care provider? Home services business? A restaurant or merchant? For any business who does business locally In Lawrence Facebook is a great technique to reach your target audience. We have the ability to target your prospects in numerous ways. Only need to reach women 35-65 in a few zip codes? Not an issue! Want to have a special offer on Thursdays? We are able to do that. The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help). In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively searching for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our pay per click ad consultants, our local advertising consultants on Long Island, SEO advertising agency in NY or remarketing agency in Suffolk County please contact our offices. So is Facebook Worth It? Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers. Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again. Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design in New York or our marketing consulting services in Suffolk call us today. Facebook Promotions Have To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook. Our lead generation service and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Lawrence and Facebook Everybody's needs are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're very happy to discuss your business and needs, and see if there is a way we can assist you to effectively grow your business. 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