Facebook & Social Media Advertising In Lawrence

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Lawrence, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you reach people In Lawrence, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Lawrence to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design experts In Lawrence to work with you to achieve real results. Powerful designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Lawrence on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• People that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Lawrence is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Lawrence Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency in Nassau, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063