Facebook & Social Media Advertising In Lawrence

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Lawrence, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you connect with people In Lawrence, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Lawrence to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design experts In Lawrence to work with you to achieve results. Excellent designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Lawrence on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Lawrence is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Lawrence Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design agency, our graphic design in NY or our marketing consulting services on L.I. call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service in New York and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063