Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lawrence If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Lawrence, with the interests and geo targeting you want. Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost? After you reach people In Lawrence, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Lawrence to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve. Remember to speak with our website design agency In Lawrence to help you to achieve real results. Excellent designs designed by our website design company drive success and achieve results! Reaching Your Prospects In Lawrence on Facebook There are a variety of methods to reach an "Audience" on Facebook: Targeting those who have been to your web site previously (retargeting); People that are enthusiasts of your page; Individuals who have related pursuits (including other pages on Facebook); People who meet demographic considerations; Prospects who are already your customers; and the list goes on... With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, interests and much more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Needed The main benefit Facebook offers In Lawrence is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently. The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Great for Reaching Regional Areas Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer? For any organization who does business locally In Lawrence Facebook is an excellent way to reach your target audience. We have the ability to focus on your prospects in many ways. Only need to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Tuesdays? We are able to do that. The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to discuss the services of our pay per click advertising company, our local advertising agency, search engine optimization ad agency or retargeting companies in Suffolk County please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers. Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design company, our graphic design in Nassau County or our advertising consulting services contact us today. Facebook Promotions Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook. Our lead generation service in New York and services of our paid ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Lawrence and Facebook Everyone's needs are very different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to talk about your business and needs, and see if there is a way we can assist you to productively improve your business. 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