Facebook & Social Media Advertising In East Rockaway

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In East Rockaway, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In East Rockaway, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In East Rockaway to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design experts In East Rockaway to help your business to maximize results. Exceptional designs created by our website design company will help and drive results!

Reaching Your Prospects In East Rockaway on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In East Rockaway is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business locally In East Rockaway Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad experts, SEO advertising agency in New York or retargeting companies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063