Facebook & Social Media Advertising In East Rockaway

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In East Rockaway, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you appear in front of people In East Rockaway, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In East Rockaway to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design agency In East Rockaway to serve your business to achieve real results. Professional designs created by our website design experts will help and achieve results!

Reaching Your Prospects In East Rockaway on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers that are followers of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In East Rockaway is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In East Rockaway Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising company, our local advertising agency in Suffolk County, SEO experts or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services in Suffolk or our marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063