Facebook & Social Media Advertising In East Rockaway

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In East Rockaway, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you connect with people In East Rockaway, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In East Rockaway to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to speak with our website design experts In East Rockaway to assist you to achieve real results. Exceptional designs designed by our website design agency will help and drive results!

Reaching Your Prospects In East Rockaway on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• People who have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, passions and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In East Rockaway is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In East Rockaway Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising professionals, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design experts or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063