Facebook & Social Media Advertising In North Lynbrook

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In North Lynbrook, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you reach people In North Lynbrook, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In North Lynbrook to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design company In North Lynbrook to work with your business to succeed. Powerful designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In North Lynbrook on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Individuals who are fans of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In North Lynbrook is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In North Lynbrook Facebook is a great method to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI PPC ad consultants, our local advertising agency in Nassau County, SEO consultants or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design professionals, our graphic design in New York or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063