Facebook & Social Media Advertising In Atlantic Beach

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Atlantic Beach, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In Atlantic Beach, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Atlantic Beach to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design company In Atlantic Beach to aid you to succeed. Professional designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Atlantic Beach is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Atlantic Beach Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local advertising experts in Suffolk, SEO advertising agency in Nassau or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design experts or our advertising consulting services on LI contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063