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Facebook & Social Media Advertising In Atlantic Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Atlantic Beach

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Atlantic Beach, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you connect with people In Atlantic Beach, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Atlantic Beach to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design agency In Atlantic Beach to help your business to achieve real results. Effective designs designed by our website design agency can help and secure results!

Atlantic Beach lead generation on Facebook
target your audience In Atlantic Beach with Facebook

Reaching Your Prospects In Atlantic Beach on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site previously (retargeting);
  • Potential customers that are followers of your page;
  • Potential customers that have related pursuits (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Atlantic Beach is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any business who does business locally In Atlantic Beach Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York PPC advertising agency, our local advertising agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts on Long Island or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Atlantic Beach

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063