Facebook & Social Media Advertising In Atlantic Beach

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Atlantic Beach, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you connect with people In Atlantic Beach, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Atlantic Beach to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design company In Atlantic Beach to help you to maximize results. Strong designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Atlantic Beach is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Atlantic Beach Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising company, our local advertising company, SEO consultants or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design in Suffolk County or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063