Facebook & Social Media Advertising In Atlantic Beach

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Atlantic Beach, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you appear in front of people In Atlantic Beach, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Atlantic Beach to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design agency In Atlantic Beach to help your business to achieve real results. Powerful designs by our website design company will help and secure results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Atlantic Beach is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business locally In Atlantic Beach Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local advertising professionals in NY, SEO company on Long Island or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063