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Facebook & Social Media Advertising In Atlantic Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Atlantic Beach

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Atlantic Beach, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In Atlantic Beach, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to let our website design company In Atlantic Beach to work with you to achieve results. Powerful designs by our website design company can help and achieve results!

Atlantic Beach lead generation on Facebook
target your audience In Atlantic Beach with Facebook

Reaching Your Prospects In Atlantic Beach on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting people who have been to your web site in the past (retargeting);
  • Potential customers who are fans of your page;
  • Prospects who have very similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Atlantic Beach is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
  • For any company who conducts business regionally In Atlantic Beach Facebook is a great technique to reach your target audience.
  • We can target your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC ad company, our local ad experts in Nassau, search engine optimization advertising agency on LI or retargeting campaign
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design experts or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Atlantic Beach

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063