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Facebook & Social Media Advertising In Cedarhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Cedarhurst

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Cedarhurst, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Cedarhurst, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Cedarhurst to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to engage our website design company In Cedarhurst to serve you to achieve results. Professional designs developed by our website design experts help you and drive results!

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target your audience In Cedarhurst with Facebook

Reaching Your Prospects In Cedarhurst on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site in the past (retargeting);
  • Individuals that are fans of your page;
  • Prospects who may have similar pursuits (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Cedarhurst is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

  • Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
  • For any organization who conducts business regionally In Cedarhurst Facebook is an excellent method to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad professionals, SEO company on LI or retargeting campaign in Suffolk County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design or our advertising consulting services call us today.

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social media marketing with facebook In Cedarhurst

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display ads professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063