Facebook & Social Media Advertising In Cedarhurst

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Cedarhurst, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you reach people In Cedarhurst, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Cedarhurst to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design experts In Cedarhurst to serve your business to maximize results. Exceptional designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Cedarhurst on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Cedarhurst is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Cedarhurst Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising experts in Nassau, search engine optimization ad agency on Long Island or remarketing companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design in New York or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063