Facebook & Social Media Advertising In Cedarhurst

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Cedarhurst, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you appear in front of people In Cedarhurst, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Cedarhurst to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to reach out to our website design experts In Cedarhurst to aid you to achieve results. Strong designs from our website design company will help and drive results!

Reaching Your Prospects In Cedarhurst on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Cedarhurst is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Cedarhurst Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad professionals, SEO ad agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063