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Facebook & Social Media Advertising In Cedarhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cedarhurst

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Cedarhurst, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you reach people In Cedarhurst, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Cedarhurst to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design agency In Cedarhurst to assist you to achieve results. Strong designs designed by our website design agency will help and secure results!

Cedarhurst lead generation on Facebook
target your audience In Cedarhurst with Facebook

Reaching Your Prospects In Cedarhurst on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site before (retargeting);
  • People that are fans of your page;
  • People who have similar interests (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Cedarhurst is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Market Places

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
  • For any organization who conducts business regionally In Cedarhurst Facebook is an excellent method to appear in front of your target audience.
  • We can target your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC ad agency, our local advertising consultants on LI, SEO advertising agency or retargeting campaign on Long Island
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design in New York or our online marketing consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Cedarhurst

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063