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Facebook & Social Media Advertising In Cedarhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cedarhurst

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Cedarhurst, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you connect with people In Cedarhurst, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Cedarhurst to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design experts In Cedarhurst to work with your business to achieve real results. Quality designs developed by our website design agency drive success and secure results!

Cedarhurst lead generation on Facebook
target your audience In Cedarhurst with Facebook

Reaching Your Prospects In Cedarhurst on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website in the past (retargeting);
  • Prospects who are fans of your page;
  • Prospects who may have similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Cedarhurst is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
  • For any organization who does business regionally In Cedarhurst Facebook is an excellent way to appear in front of your target audience.
  • We have the ability to target your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency on LI, SEO experts or retargeting campaign in New York
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design services on Long Island or our marketing consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Cedarhurst

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063