Facebook & Social Media Advertising In Cedarhurst

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Cedarhurst, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Cedarhurst, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Cedarhurst to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design company In Cedarhurst to serve your business to achieve real results. Powerful designs from our website design experts drive success and drive results!

Reaching Your Prospects In Cedarhurst on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Cedarhurst is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business locally In Cedarhurst Facebook is a superb way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO professionals or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design on Long Island or our advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063