Facebook & Social Media Advertising In Lido Beach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Lido Beach, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you reach people In Lido Beach, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Lido Beach to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design company In Lido Beach to help your business to achieve real results. Powerful designs created by our website design agency help you and drive results!

Reaching Your Prospects In Lido Beach on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Lido Beach is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Lido Beach Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency on Long Island, search engine optimization ad agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design services or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063