Facebook & Social Media Advertising In Merrick

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Merrick, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In Merrick, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Merrick to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to reach out to our website design agency In Merrick to assist your business to succeed. Excellent designs from our website design company help you and secure results!

Reaching Your Prospects In Merrick on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Merrick is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business locally In Merrick Facebook is a great technique to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local ad consultants in Suffolk, SEO company in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063