Facebook & Social Media Advertising In Merrick

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Merrick, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you reach people In Merrick, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Merrick to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to allow our website design company In Merrick to assist your business to maximize results. Professional designs by our website design agency will help and secure results!

Reaching Your Prospects In Merrick on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Merrick is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Merrick Facebook is an excellent method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising professionals on Long Island, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design on L.I. or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen in NY and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063