Facebook & Social Media Advertising In North Merrick

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Merrick, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In North Merrick, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In North Merrick to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design agency In North Merrick to assist your business to maximize results. Exceptional designs by our website design company drive success and drive results!

Reaching Your Prospects In North Merrick on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In North Merrick is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any company who conducts business locally In North Merrick Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad consultants, our local ad company on Long Island, SEO experts or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design professionals, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063