Facebook & Social Media Advertising In North Merrick

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In North Merrick, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you connect with people In North Merrick, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In North Merrick to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design experts In North Merrick to work with you to succeed. Exceptional designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In North Merrick on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers that have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, passions and even more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In North Merrick is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In North Merrick Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local advertising company in Nassau, SEO ad agency in Nassau County or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our online marketing consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063