Facebook & Social Media Advertising In North Merrick

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In North Merrick, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you connect with people In North Merrick, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In North Merrick to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In North Merrick to aid your business to achieve real results. Quality designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In North Merrick on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Potential customers who are fans of your page;
• Individuals who have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In North Merrick is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business locally In North Merrick Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising experts, SEO advertising agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design professionals, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063