Facebook & Social Media Advertising In Hempstead

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Hempstead, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you reach people In Hempstead, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Hempstead to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design company In Hempstead to help your business to succeed. Strong designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Hempstead is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Hempstead Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising professionals in Suffolk, SEO ad agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063