Facebook & Social Media Advertising In Hempstead

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Hempstead, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Hempstead, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Hempstead to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design company In Hempstead to serve your business to maximize results. Powerful designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Hempstead on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People that are followers of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Hempstead is its capability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Hempstead Facebook is a great way to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising agency on LI, SEO ad agency on Long Island or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design gurus, our graphic design experts in Suffolk County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen on Long Island and services of our paid ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063