Facebook & Social Media Advertising In Herricks

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Herricks, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you connect with people In Herricks, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Herricks to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design agency In Herricks to serve you to achieve results. Quality designs by our website design company drive success and achieve results!

Reaching Your Prospects In Herricks on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Herricks is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Herricks Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local ad agency, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design company, our graphic design services on Long Island or our online advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063