Facebook & Social Media Advertising In Herricks

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Herricks, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you connect with people In Herricks, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Herricks to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Herricks to help your business to succeed. Exceptional designs by our website design agency help your business and drive results!

Reaching Your Prospects In Herricks on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Prospects who are fans of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Herricks is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Herricks Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad agency, search engine optimization advertising agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design experts in New York or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063