Facebook & Social Media Advertising In Herricks

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Herricks, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Herricks, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Herricks to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Herricks to assist you to achieve results. Quality designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Herricks on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Individuals that are followers of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Herricks is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Herricks Facebook is an excellent technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC ad agency, our local ad consultants, SEO ad agency in Suffolk County or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design companies in Nassau or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063