Facebook & Social Media Advertising In East Hills

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In East Hills, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you connect with people In East Hills, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In East Hills to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to call our website design agency In East Hills to help your business to maximize results. Strong designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In East Hills is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who does business locally In East Hills Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency on LI, SEO company or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063