Facebook & Social Media Advertising In East Hills

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In East Hills, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you connect with people In East Hills, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In East Hills to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to call our website design company In East Hills to aid your business to achieve results. Great designs developed by our website design company will help and secure results!

Reaching Your Prospects In East Hills on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In East Hills is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In East Hills Facebook is a superb method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in NY, SEO advertising agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063