Facebook & Social Media Advertising In East Hills

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In East Hills, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In East Hills, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In East Hills to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In East Hills to work with you to achieve real results. Strong designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In East Hills is its capacity to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who does business regionally In East Hills Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising company, SEO ad agency on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design services on LI or our online advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063