Facebook & Social Media Advertising In East Hills

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In East Hills, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In East Hills, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In East Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design experts In East Hills to assist your business to achieve results. Effective designs by our website design experts help you and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In East Hills is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In East Hills Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad agency, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063