Facebook & Social Media Advertising In East Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In East Hills

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In East Hills, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you reach people In East Hills, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In East Hills to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to call our website design agency In East Hills to assist your business to achieve results. Exceptional designs developed by our website design experts will help and drive results!

East Hills lead generation on Facebook
target your audience In East Hills with Facebook

Reaching Your Prospects In East Hills on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your site in the past (retargeting);
  • Individuals that are enthusiasts of your page;
  • People that have related passions (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In East Hills is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any company who does business locally In East Hills Facebook is a great way to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising agency on LI, SEO ad agency on Long Island or retargeting agencies in Suffolk
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design professionals, our graphic design experts in Suffolk County or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In East Hills

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063