Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Brookville If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Old Brookville, possessing the interests and geography you want. Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost? Once you connect with people In Old Brookville, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Old Brookville to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups? Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish. Remember to allow our website design agency In Old Brookville to serve your business to maximize results. Powerful designs designed by our website design company help you and secure results! Reaching Your Prospects In Old Brookville on Facebook There are lots of methods to reach an "Audience" on Facebook: Targeting people who have been to your web site in the past (retargeting); Prospects who are enthusiasts of your page; People who may have very similar passions (including other pages on Facebook); People who meet demographic criteria; Prospects who are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Needed The primary advantage Facebook offers In Old Brookville is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently. The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting into Local Areas Are you a lawyer? Doctor? Home services business? A restaurant or retailer? For any organization who conducts business locally In Old Brookville Facebook is a great method to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in 3 zip codes? No worries! Want to have a special on Thursdays? We can do that. The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help). In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next. If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO advertising agency in Suffolk or remarketing agencies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers. Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design on Long Island or our online marketing consulting services in Suffolk County contact us today. Facebook Campaigns Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook. Our lead generation company on Long Island and services of our display advertising company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In Old Brookville and Facebook Everybody's requirements are very different, there are no absolute solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to talk about your business and requires, and see if there is a way we are able to help you effectively improve your business. 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