Facebook & Social Media Advertising In Locust Valley

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Locust Valley, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you connect with people In Locust Valley, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Locust Valley to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to engage our website design agency In Locust Valley to help you to maximize results. Great designs created by our website design company drive success and secure results!

Reaching Your Prospects In Locust Valley on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Locust Valley is its capacity to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Locust Valley Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local advertising agency in Suffolk, SEO ad agency in New York or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design in Suffolk or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063