Facebook & Social Media Advertising In Locust Valley

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Locust Valley, having the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you connect with people In Locust Valley, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Locust Valley to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Locust Valley to assist you to succeed. Great designs from our website design company will help and secure results!

Reaching Your Prospects In Locust Valley on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Locust Valley is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who conducts business locally In Locust Valley Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency, SEO ad agency in Suffolk County or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design consultants, our graphic design companies or our online advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063