Facebook & Social Media Advertising In Locust Valley

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Locust Valley, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

When you reach people In Locust Valley, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Locust Valley to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design company In Locust Valley to serve your business to achieve results. Great designs developed by our website design experts drive success and achieve results!

Reaching Your Prospects In Locust Valley on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, interests and much more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Locust Valley is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business locally In Locust Valley Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising agency in Suffolk County, search engine optimization ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design companies in New York or our advertising consulting services on L.I. call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063