Facebook & Social Media Advertising In Oyster Bay Cove

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Oyster Bay Cove, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Oyster Bay Cove, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Oyster Bay Cove to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design company In Oyster Bay Cove to help your business to succeed. Strong designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Oyster Bay Cove is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Oyster Bay Cove Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising experts, SEO ad agency on Long Island or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design consultants, our graphic design experts on Long Island or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063