Facebook & Social Media Advertising In East Norwich

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In East Norwich, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you connect with people In East Norwich, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In East Norwich to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In East Norwich to serve you to achieve real results. Effective designs created by our website design agency drive success and drive results!

Reaching Your Prospects In East Norwich on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In East Norwich is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who conducts business locally In East Norwich Facebook is an excellent method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO advertising agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design in NY or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063