Facebook & Social Media Advertising In East Norwich

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In East Norwich, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In East Norwich, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In East Norwich to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design agency In East Norwich to serve you to maximize results. Excellent designs from our website design company help you and drive results!

Reaching Your Prospects In East Norwich on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In East Norwich is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In East Norwich Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad company, our local advertising agency, SEO ad agency or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design professionals, our graphic design services on LI or our online advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our paid media company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063