Facebook & Social Media Advertising In Woodbury

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Woodbury, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people In Woodbury, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Woodbury to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design experts In Woodbury to aid your business to succeed. Great designs created by our website design company can help and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People that are followers of your page;
• People who have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Woodbury is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who does business regionally In Woodbury Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click ad company, our local ad professionals in Suffolk County, search engine optimization ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design gurus, our graphic design in NY or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063