Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury
If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Woodbury, having the interests and geographic targeting you want.
Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?
After you connect with people In Woodbury, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Woodbury to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?
Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.
Reaching Your Prospects In Woodbury on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Focusing on people who have been to your site previously (retargeting);
- Potential customers that are fans of your page;
- Individuals who may have related pursuits (which include other pages on Facebook);
- People who meet demographic criteria;
- Prospects who are currently your customers;
- and the list goes on...
With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, location, hobbies and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Required
The main advantage Facebook offers In Woodbury is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.
The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Reaching Regional Niches
- Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
- For any organization who does business regionally In Woodbury Facebook is a superb method to reach your target audience.
- We can target your prospects in numerous ways.
- Only need to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special offer on Wednesday? We are able to do that.
The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other engines. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).
In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.
If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising consultants, search engine optimization consultants in New York or remarketing agency in New York
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.
Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design consultants, our graphic design websites or our online marketing consulting services on Long Island call us today.
Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.