Facebook & Social Media Advertising In Woodbury

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Woodbury, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you connect with people In Woodbury, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Woodbury to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design agency In Woodbury to aid you to maximize results. Quality designs by our website design experts help you and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Individuals that are fans of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Woodbury is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Woodbury Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising company, SEO advertising agency on Long Island or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web site design gurus, our graphic design experts in NY or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063