Facebook & Social Media Advertising In Woodbury

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Woodbury, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

When you reach people In Woodbury, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Woodbury to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design agency In Woodbury to aid you to succeed. Excellent designs developed by our website design company help you and drive results!

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Reaching Your Prospects In Woodbury on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your website before (retargeting);
  • People who are followers of your page;
  • Potential customers who have very similar pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Woodbury is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

  • Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
  • For any organization who conducts business regionally In Woodbury Facebook is a great way to appear in front of your target audience.
  • We can target your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency on Long Island or remarketing campaign in New York
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design in Suffolk County or our advertising consulting services in Suffolk County contact us today.

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social media marketing with facebook In Woodbury

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063