Facebook & Social Media Advertising In Woodbury

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Woodbury, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

After you reach people In Woodbury, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Woodbury to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Woodbury to assist you to succeed. Exceptional designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Woodbury is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business regionally In Woodbury Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising agency, SEO ad agency in Nassau or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design consultants, our graphic design companies on Long Island or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063