Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Woodbury
If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Woodbury, having the interests and geography you want.
Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?
When you appear in front of people In Woodbury, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Woodbury to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Before launching your campaign, we can help you to identify precisely what you need to accomplish.
Reaching Your Prospects In Woodbury on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Targeting individuals who have been to your website previously (retargeting);
- Potential customers who are followers of your page;
- Individuals that have similar pursuits (including other pages on Facebook);
- Individuals who meet demographic factors;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The main advantage Facebook offers In Woodbury is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.
The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Getting to Regional Areas
- Are you an attorney? Doctor? Home services business? A restaurant or store?
- For any business who does business locally In Woodbury Facebook is a superb method to reach your target audience.
- We have the ability to concentrate on your prospects in numerous ways.
- Only need to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special offer on Tuesdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other engines. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO experts in Nassau County or remarketing companies in New York
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "great deal" for your advertising and marketing budget truly depends upon the numbers.
Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.
Just remember to have your design strong before launching ads like these. For info about our New York web design company, our graphic design companies or our advertising consulting services on Long Island call us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.