Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Woodbury
If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Woodbury, possessing the interests and geographic targeting you seek.
Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?
When you reach people In Woodbury, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Woodbury to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?
Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.
Reaching Your Prospects In Woodbury on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your web site previously (retargeting);
- Potential customers that are fans of your page;
- Potential customers who have similar pursuits (which include other pages on Facebook);
- Potential customers who meet demographic factors;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The main benefit Facebook offers In Woodbury is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.
The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Local Niches
- Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
- For any organization who conducts business locally In Woodbury Facebook is a superb technique to reach your target audience.
- We have the ability to target your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Mondays? We can do that.
The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other search engines. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising agency in Nassau, SEO advertising agency on LI or remarketing companies in NY
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design companies in Nassau or our marketing consulting services on Long Island contact us today.
Facebook Promotions Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.