Facebook & Social Media Advertising In Woodbury

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Woodbury, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Woodbury, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Woodbury to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design agency In Woodbury to serve your business to succeed. Excellent designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Prospects that are followers of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Woodbury is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Woodbury Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad experts in Suffolk County, SEO consultants in Nassau County or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design companies in Nassau or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063