Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Woodbury, possessing the interests and geography you seek. Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the money? After you connect with people In Woodbury, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Woodbury to be fans of your page to create "authority" status and brand reputation? Are we going for registrations? Before launching your advertising campaign, we are able to help you to identify what it is that you need to achieve. Remember to talk to our website design company In Woodbury to aid you to succeed. Powerful designs implemented by our website design agency help your business and drive results! Reaching Your Prospects In Woodbury on Facebook There are numerous methods to reach an "Audience" on Facebook: Focusing on individuals who have been to your site in the past (retargeting); Potential customers who are followers of your page; Potential customers that have related passions (which include other pages on Facebook); Potential customers who meet demographic factors; People that are already your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, income, career, job title, location, hobbies and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Required The primary benefit Facebook offers In Woodbury is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently. The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Reaching Out to Regional Areas Are you an attorney? Health care provider? Home services company? A restaurant or store? For any business who conducts business locally In Woodbury Facebook is an excellent method to appear in front of your target audience. We have the ability to focus on your prospects in numerous ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Thursdays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help). In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next. If you would like to discuss the services of our Suffolk PPC advertising company, our local advertising agency, search engine optimization advertising agency or retargeting companies please contact our offices. So is Facebook a Good Deal? Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers. Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again. Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services or our advertising consulting services call us today. Facebook Strategies Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook. Our lead generation company and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In Woodbury and Facebook Everybody's needs are very different, there aren't any all purpose answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're very happy to talk about your business and needs, and see if there is a way we are able to assist you to productively grow your business. 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