Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Woodbury
If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Woodbury, with the interests and geo targeting you want.
Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the money?
After you appear in front of people In Woodbury, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Woodbury to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Before starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.
Reaching Your Prospects In Woodbury on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have been to your site in the past (retargeting);
- Prospects who are enthusiasts of your page;
- People who have very similar pursuits (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google and Bing: No Search Required
The main advantage Facebook offers In Woodbury is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.
The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Getting to Regional Market Places
- Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
- For any business who conducts business regionally In Woodbury Facebook is an excellent technique to appear in front of your target audience.
- We can focus on your prospects in several ways.
- Only want to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Tuesdays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.
If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising experts in NY, SEO advertising agency on Long Island or remarketing companies in Nassau
please contact our offices.
So is Facebook Worth It?
Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.
Suppose Bing clicks are $12 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in Suffolk or our online advertising consulting services in Nassau contact us today.
Facebook Strategies Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.