Facebook & Social Media Advertising In Woodbury

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Woodbury, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you reach people In Woodbury, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Woodbury to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Woodbury to help you to maximize results. Great designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• People that are followers of your page;
• People who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Woodbury is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who does business regionally In Woodbury Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local advertising agency in Nassau, SEO ad agency in Suffolk County or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design services or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063