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Facebook & Social Media Advertising In Woodbury

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Woodbury, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Woodbury, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Woodbury to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to meet with our website design company In Woodbury to serve you to succeed. Quality designs designed by our website design company help your business and drive results!

Woodbury lead generation on Facebook
target your audience In Woodbury with Facebook

Reaching Your Prospects In Woodbury on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on individuals who have been to your web site previously (retargeting);
  • People that are followers of your page;
  • Individuals who may have similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Woodbury is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

  • Are you an attorney? Health care provider? Home repair business? A restaurant or store?
  • For any organization who does business locally In Woodbury Facebook is a great way to appear in front of your audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO ad agency or retargeting agencies on LI
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design companies in Nassau County or our online advertising consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Woodbury

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063