888-420-0063

Facebook & Social Media Advertising In Woodbury

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Woodbury

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Woodbury, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Woodbury, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Woodbury to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In Woodbury to aid you to succeed. Great designs implemented by our website design agency can help and secure results!

Woodbury lead generation on social media
target your audience In Woodbury with Facebook

Reaching Your Prospects In Woodbury on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have visited your site before (retargeting);
  • Individuals who are followers of your page;
  • Potential customers who may have similar interests (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Woodbury is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

  • Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
  • For any business who conducts business regionally In Woodbury Facebook is a great way to appear in front of your target audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising company, our local advertising agency, SEO ad agency or retargeting agency in Nassau
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design experts, our graphic design experts on L.I. or our online marketing consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In Woodbury

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063