Facebook & Social Media Advertising In Woodbury

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Woodbury, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Woodbury, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Woodbury to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Woodbury to work with your business to achieve real results. Quality designs created by our website design company drive success and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• People who are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Woodbury is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Woodbury Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in NY, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063