Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Cold Spring Harbor If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Cold Spring Harbor, possessing the interests and geo targeting you seek. Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost? When you connect with people In Cold Spring Harbor, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Cold Spring Harbor to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations? Before launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish. Remember to call our website design agency In Cold Spring Harbor to serve you to achieve results. Quality designs developed by our website design company drive success and secure results! Reaching Your Prospects In Cold Spring Harbor on Facebook There are a variety of approaches to reach an "Audience" on Facebook: Concentrating on people who have been to your website before (retargeting); People who are fans of your page; Potential customers who have related interests (including other pages on Facebook); Individuals who meet demographic considerations; Individuals that are already your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Google: No Search Needed The main benefit Facebook offers In Cold Spring Harbor is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide quite recently. The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Wonderful for Getting to Local Niches Are you a lawyer? Physician? Home renovation company? A restaurant or retailer? For any company who conducts business regionally In Cold Spring Harbor Facebook is a superb way to appear in front of your audience. We have the ability to concentrate on your prospects in several ways. Only want to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special offer on Mondays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below. If you would like to talk about the services of our PPC ad agency, our local ad professionals in NY, SEO ad agency or retargeting campaign please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers. Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services in Suffolk County call us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook. Our lead gen in Suffolk and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In Cold Spring Harbor and Facebook Everyone's requirements are very different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we can assist you to successfully increase your business. 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