Facebook & Social Media Advertising In Cold Spring Harbor

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Cold Spring Harbor, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you appear in front of people In Cold Spring Harbor, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Cold Spring Harbor to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design agency In Cold Spring Harbor to serve you to maximize results. Great designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects who are fans of your page;
• Potential customers that have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Cold Spring Harbor is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Cold Spring Harbor Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad company, our local advertising agency in NY, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design on Long Island or our marketing consulting services on L.I. call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063