Facebook & Social Media Advertising In Cold Spring Harbor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Cold Spring Harbor

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Cold Spring Harbor, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you reach people In Cold Spring Harbor, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Cold Spring Harbor to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to engage our website design company In Cold Spring Harbor to assist your business to achieve real results. Great designs implemented by our website design experts will help and drive results!

Cold Spring Harbor lead generation on Facebook
target your audience In Cold Spring Harbor with Facebook

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your site in the past (retargeting);
  • Prospects who are followers of your page;
  • Individuals that have related interests (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, pursuits and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Cold Spring Harbor is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

  • Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
  • For any organization who conducts business regionally In Cold Spring Harbor Facebook is a great technique to appear in front of your target audience.
  • We are able to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design experts or our online advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Cold Spring Harbor

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063