Facebook & Social Media Advertising In Cold Spring Harbor

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Cold Spring Harbor, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you appear in front of people In Cold Spring Harbor, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Cold Spring Harbor to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Cold Spring Harbor to help you to achieve real results. Powerful designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Potential customers that have similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Cold Spring Harbor is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Cold Spring Harbor Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO company or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web site design gurus, our graphic design in Suffolk or our advertising consulting services on L.I. contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063