Facebook & Social Media Advertising In Cold Spring Harbor

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Cold Spring Harbor, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Cold Spring Harbor, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Cold Spring Harbor to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Cold Spring Harbor to serve you to achieve results. Great designs created by our website design company will help and secure results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, interests and more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Cold Spring Harbor is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Cold Spring Harbor Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local advertising agency, SEO ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design company, our graphic design experts or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063