Facebook & Social Media Advertising In Cold Spring Harbor

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Cold Spring Harbor, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Cold Spring Harbor, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Cold Spring Harbor to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In Cold Spring Harbor to assist you to achieve real results. Excellent designs by our website design experts help you and achieve results!

Reaching Your Prospects In Cold Spring Harbor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• People that are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Cold Spring Harbor is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Cold Spring Harbor Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad experts, SEO ad agency in Suffolk County or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design gurus, our graphic design in Nassau or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063