Facebook & Social Media Advertising In East Northport

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In East Northport, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you reach people In East Northport, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In East Northport to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design company In East Northport to help your business to achieve real results. Strong designs from our website design company drive success and drive results!

Reaching Your Prospects In East Northport on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In East Northport is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business locally In East Northport Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web site design experts, our graphic design experts or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063