Facebook & Social Media Advertising In East Northport

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In East Northport, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you reach people In East Northport, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In East Northport to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to engage our website design company In East Northport to assist your business to achieve results. Quality designs developed by our website design agency can help and secure results!

Reaching Your Prospects In East Northport on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In East Northport is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who does business regionally In East Northport Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC advertising consultants, our local advertising company, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design services in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063