Facebook & Social Media Advertising In Nissequogue

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Nissequogue, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you reach people In Nissequogue, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Nissequogue to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design company In Nissequogue to aid your business to achieve real results. Excellent designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Nissequogue on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, interests and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Nissequogue is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Nissequogue Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising professionals in Suffolk County, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063