Facebook & Social Media Advertising In Nissequogue

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Nissequogue, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you reach people In Nissequogue, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Nissequogue to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Nissequogue to work with your business to maximize results. Excellent designs by our website design experts help you and achieve results!

Reaching Your Prospects In Nissequogue on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People who are followers of your page;
• People who may have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Nissequogue is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Nissequogue Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local advertising agency in Suffolk, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen in New York and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063