Facebook & Social Media Advertising In Nissequogue

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nissequogue, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you connect with people In Nissequogue, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Nissequogue to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design experts In Nissequogue to aid you to maximize results. Excellent designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Nissequogue on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Nissequogue is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Nissequogue Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local ad agency, SEO ad agency or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in Suffolk and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063