Facebook & Social Media Advertising In Stony Brook University

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Stony Brook University, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you connect with people In Stony Brook University, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Stony Brook University to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design company In Stony Brook University to assist your business to achieve real results. Quality designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Stony Brook University on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Stony Brook University is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any company who conducts business locally In Stony Brook University Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising consultants, our local ad agency, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design services or our advertising consulting services on LI call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063