Facebook & Social Media Advertising In Ronkonkoma

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Ronkonkoma, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you connect with people In Ronkonkoma, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Ronkonkoma to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design company In Ronkonkoma to serve you to achieve results. Great designs from our website design company can help and secure results!

Reaching Your Prospects In Ronkonkoma on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• People who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Ronkonkoma is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In Ronkonkoma Facebook is an excellent technique to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click advertising consultants, our local advertising company, SEO advertising agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063