Facebook & Social Media Advertising In Oakdale

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Oakdale, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Oakdale, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Oakdale to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Oakdale to assist you to succeed. Great designs created by our website design company drive success and secure results!

Reaching Your Prospects In Oakdale on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Oakdale is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Oakdale Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency in Nassau County, SEO advertising agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063