Facebook & Social Media Advertising In Oakdale

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Oakdale, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you reach people In Oakdale, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Oakdale to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design experts In Oakdale to aid your business to maximize results. Powerful designs from our website design experts can help and secure results!

Reaching Your Prospects In Oakdale on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Oakdale is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any business who conducts business regionally In Oakdale Facebook is a great technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click ad company, our local ad consultants in Nassau, search engine optimization advertising agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design companies in Nassau County or our marketing consulting services in New York call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063