Facebook & Social Media Advertising In Oakdale

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Oakdale, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Oakdale, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Oakdale to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design agency In Oakdale to assist your business to achieve results. Strong designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Oakdale on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People that are fans of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Oakdale is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who does business locally In Oakdale Facebook is a superb technique to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local ad agency in Nassau, SEO professionals in Suffolk or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design experts on LI or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063