Facebook & Social Media Advertising In Fire Island

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Fire Island, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Fire Island, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Fire Island to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to meet with our website design agency In Fire Island to help you to maximize results. Powerful designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Fire Island on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• People who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Fire Island is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Fire Island Facebook is a great method to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in NY, search engine optimization ad agency or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063