Facebook & Social Media Advertising In Fire Island

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Fire Island, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you reach people In Fire Island, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Fire Island to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to allow our website design agency In Fire Island to aid you to achieve real results. Quality designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Fire Island on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Fire Island is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business locally In Fire Island Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad professionals on LI, search engine optimization advertising agency on Long Island or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063