Facebook & Social Media Advertising In East Patchogue

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In East Patchogue, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you connect with people In East Patchogue, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In East Patchogue to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design agency In East Patchogue to aid your business to achieve real results. Effective designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In East Patchogue on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, pursuits and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In East Patchogue is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who does business regionally In East Patchogue Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising experts, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design services in NY or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063