Facebook & Social Media Advertising In East Patchogue

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In East Patchogue, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you reach people In East Patchogue, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In East Patchogue to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design experts In East Patchogue to assist you to achieve real results. Professional designs implemented by our website design company help you and secure results!

Reaching Your Prospects In East Patchogue on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who may have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In East Patchogue is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any business who does business locally In East Patchogue Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising agency on Long Island, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design consultants, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063