Facebook & Social Media Advertising In East Patchogue

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In East Patchogue, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In East Patchogue, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In East Patchogue to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In East Patchogue to assist your business to achieve results. Great designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In East Patchogue on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In East Patchogue is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In East Patchogue Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad agency in Nassau County, SEO ad agency in NY or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design consultants, our graphic design companies on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063