Facebook & Social Media Advertising In Mastic Beach

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Mastic Beach, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Mastic Beach, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Mastic Beach to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to talk to our website design agency In Mastic Beach to help you to succeed. Great designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Mastic Beach on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• People who are followers of your page;
• Prospects who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Mastic Beach is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Mastic Beach Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our NY PPC advertising consultants, our local advertising experts in Nassau County, search engine optimization ad agency in Nassau or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design company, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063