Facebook & Social Media Advertising In Mastic Beach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Mastic Beach, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you reach people In Mastic Beach, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Mastic Beach to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design company In Mastic Beach to aid your business to succeed. Professional designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Mastic Beach on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Mastic Beach is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Mastic Beach Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO advertising agency in New York or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design professionals, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063