Facebook & Social Media Advertising In Medford

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Medford, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Medford, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Medford to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to allow our website design company In Medford to aid you to maximize results. Excellent designs by our website design agency help your business and drive results!

Reaching Your Prospects In Medford on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Medford is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any business who does business regionally In Medford Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising consultants, our local ad company, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design experts, our graphic design on Long Island or our marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063