Facebook & Social Media Advertising In Middle Island

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Middle Island, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Middle Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Middle Island to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to speak with our website design agency In Middle Island to help your business to maximize results. Effective designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Middle Island on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Middle Island is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Middle Island Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad company in Nassau County, SEO professionals in Nassau County or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web site design professionals, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063