Facebook & Social Media Advertising In Middle Island

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Middle Island, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In Middle Island, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Middle Island to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to speak with our website design experts In Middle Island to assist your business to achieve results. Strong designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Middle Island on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Prospects who are followers of your page;
• People that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Middle Island is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any organization who does business locally In Middle Island Facebook is an excellent method to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, search engine optimization advertising agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design in NY or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063