Facebook & Social Media Advertising In Middle Island

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Middle Island, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you appear in front of people In Middle Island, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Middle Island to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design company In Middle Island to serve your business to maximize results. Excellent designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Middle Island on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• People who may have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Middle Island is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who does business regionally In Middle Island Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising agency on Long Island, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design company, our graphic design or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display ads experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063