Facebook & Social Media Advertising In Sound Beach

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Sound Beach, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

When you reach people In Sound Beach, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Sound Beach to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design agency In Sound Beach to work with your business to maximize results. Great designs by our website design agency drive success and drive results!

Reaching Your Prospects In Sound Beach on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Sound Beach is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any business who does business regionally In Sound Beach Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO advertising agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our marketing consulting services in NY contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063