Facebook & Social Media Advertising In Sound Beach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Sound Beach, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Sound Beach, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Sound Beach to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design agency In Sound Beach to assist your business to achieve results. Excellent designs from our website design company help you and secure results!

Reaching Your Prospects In Sound Beach on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Sound Beach is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Sound Beach Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in NY, search engine optimization ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design experts in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063