Facebook & Social Media Advertising In Rocky Point

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Rocky Point, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In Rocky Point, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Rocky Point to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design experts In Rocky Point to help your business to achieve results. Powerful designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Rocky Point on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Rocky Point is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally In Rocky Point Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising consultants, search engine optimization ad agency in Suffolk or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design companies in Nassau County or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063