Facebook & Social Media Advertising In Rocky Point

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Rocky Point, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you reach people In Rocky Point, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Rocky Point to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to call our website design agency In Rocky Point to serve you to maximize results. Exceptional designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Rocky Point on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Individuals that are followers of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Rocky Point is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Rocky Point Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising experts, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design experts, our graphic design experts on Long Island or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063