Facebook & Social Media Advertising In Rocky Point

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Rocky Point, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you appear in front of people In Rocky Point, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Rocky Point to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design agency In Rocky Point to work with your business to achieve results. Effective designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Rocky Point on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Individuals that are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Rocky Point is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Rocky Point Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency, SEO company or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design services or our online marketing consulting services on LI contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063