Facebook & Social Media Advertising In Rocky Point

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Rocky Point, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Rocky Point, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Rocky Point to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In Rocky Point to aid you to succeed. Exceptional designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Rocky Point on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Rocky Point is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Rocky Point Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local ad consultants in Nassau, SEO ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design consultants, our graphic design on L.I. or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063