Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Field If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Old Field, having the interests and geo targeting you want. Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money? After you reach people In Old Field, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Old Field to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups? Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve. Remember to let our website design company In Old Field to serve you to succeed. Quality designs created by our website design agency drive success and drive results! Reaching Your Prospects In Old Field on Facebook There are many ways to reach an "Audience" on Facebook: Targeting individuals who have been to your website in the past (retargeting); Potential customers that are enthusiasts of your page; Potential customers who have similar interests (such as other pages on Facebook); Individuals who meet demographic factors; Prospects that are already your customers; and the list goes on... With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google: No Search Required The main advantage Facebook offers In Old Field is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently. The search engines are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Out to Regional Niches Are you a lawyer? Doctor? Home services business? A restaurant or retailer? For any organization who conducts business regionally In Old Field Facebook is a great technique to reach your audience. We are able to target your prospects in numerous ways. Only want to reach women 35-65 in a couple of zip codes? No problem! Want to have a special on Wednesday? We can do that. The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right location, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next. If you would like to talk about the services of our Nassau County PPC ad agency, our local ad agency, SEO ad agency or remarketing companies on LI please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers. Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design experts on Long Island or our online advertising consulting services in New York contact us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook. Our lead generation company in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Old Field and Facebook Everybody's requirements are different, there aren't any absolute solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're very happy to go over your business and needs, and see if there is a way we can assist you to productively improve your business. 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