Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Field If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Old Field, possessing the interests and geographic targeting you seek. Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money? After you reach people In Old Field, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Old Field to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations? Before starting your marketing campaign, we can help you to identify precisely what you need to accomplish. Remember to reach out to our website design agency In Old Field to aid your business to achieve real results. Professional designs developed by our website design agency drive success and achieve results! Reaching Your Prospects In Old Field on Facebook There are a variety of methods to reach an "Audience" on Facebook: Focusing on those who have visited your website previously (retargeting); Potential customers that are fans of your page; Potential customers that have very similar interests (such as other pages on Facebook); Prospects who meet demographic factors; Prospects that are already your customers; and the list goes on... With Facebook, we will target people - by gender, age, salary, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary benefit Facebook offers In Old Field is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently. The search engines are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Perfect for Reaching Local Niches Are you a lawyer? Physician? Home services business? A restaurant or store? For any company who does business locally In Old Field Facebook is a great way to appear in front of your audience. We have the ability to concentrate on your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Tuesdays? We can do that. The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right geography, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help). In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below. If you would like to discuss the services of our pay per click advertising company, our local advertising agency in Suffolk County, SEO ad agency or retargeting agency please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers. Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk County or our advertising consulting services in NY call us today. Facebook Promotions Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook. Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Old Field and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're happy to discuss your business and requires, and see if there is a way we are able to help you efficiently grow your business. 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