Facebook & Social Media Advertising In Port Jefferson

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Port Jefferson, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Port Jefferson, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Port Jefferson to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Port Jefferson to serve your business to succeed. Great designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Port Jefferson on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Port Jefferson is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Port Jefferson Facebook is a great method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063