Facebook & Social Media Advertising In Selden

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Selden, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you reach people In Selden, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Selden to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Selden to serve your business to achieve results. Effective designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Selden on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People who are fans of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Selden is its capability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Selden Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising company, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design company, our graphic design in New York or our online marketing consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063