Facebook & Social Media Advertising In Selden

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Selden, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Selden, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Selden to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design company In Selden to work with your business to achieve results. Great designs designed by our website design company will help and secure results!

Reaching Your Prospects In Selden on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Selden is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business locally In Selden Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising company, SEO company in Suffolk or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design company, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063