Facebook & Social Media Advertising In North Patchogue

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In North Patchogue, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you connect with people In North Patchogue, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In North Patchogue to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency In North Patchogue to serve you to achieve real results. Excellent designs designed by our website design experts help you and secure results!

Reaching Your Prospects In North Patchogue on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects who are followers of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In North Patchogue is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In North Patchogue Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising experts, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063