Facebook & Social Media Advertising In North Patchogue

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In North Patchogue, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

Once you appear in front of people In North Patchogue, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In North Patchogue to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to allow our website design experts In North Patchogue to assist you to succeed. Great designs from our website design company can help and secure results!

Reaching Your Prospects In North Patchogue on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Patchogue is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In North Patchogue Facebook is an excellent method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design on L.I. or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063