Facebook & Social Media Advertising In North Bellport

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Bellport, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you connect with people In North Bellport, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In North Bellport to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design company In North Bellport to serve you to succeed. Effective designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In North Bellport on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In North Bellport is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any business who conducts business locally In North Bellport Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising consultants in Nassau County, SEO ad agency on Long Island or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063