Facebook & Social Media Advertising In North Bellport

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In North Bellport, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you reach people In North Bellport, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In North Bellport to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to allow our website design company In North Bellport to work with your business to succeed. Quality designs created by our website design company drive success and secure results!

Reaching Your Prospects In North Bellport on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In North Bellport is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who does business locally In North Bellport Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising company, SEO company in Nassau County or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063