Facebook & Social Media Advertising In Holtsville

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Holtsville, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you connect with people In Holtsville, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Holtsville to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Holtsville to assist your business to achieve real results. Powerful designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Holtsville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Holtsville is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Holtsville Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency in NY, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design experts or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service in NY and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063