Facebook & Social Media Advertising In Holtsville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Holtsville, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you connect with people In Holtsville, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Holtsville to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design experts In Holtsville to serve you to succeed. Strong designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Holtsville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Holtsville is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Holtsville Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063