Facebook & Social Media Advertising In Bayport

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Bayport, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you connect with people In Bayport, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Bayport to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design agency In Bayport to assist your business to maximize results. Professional designs designed by our website design company can help and secure results!

Reaching Your Prospects In Bayport on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• People that are fans of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, interests and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Bayport is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Bayport Facebook is an excellent technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising company, our local advertising agency, search engine optimization ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design experts, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063