Facebook & Social Media Advertising In Bayport

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Bayport, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people In Bayport, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Bayport to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to meet with our website design company In Bayport to serve you to achieve real results. Great designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Bayport on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Bayport is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who does business regionally In Bayport Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising experts, SEO experts or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design in NY or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our paid media advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063