888-420-0063

Facebook & Social Media Advertising In Bayport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bayport

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bayport, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Bayport, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Bayport to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design experts In Bayport to help your business to achieve results. Effective designs from our website design company will help and secure results!

Bayport lead generation on Facebook
target your audience In Bayport with Facebook

Reaching Your Prospects In Bayport on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your web site previously (retargeting);
  • People that are fans of your page;
  • Prospects who may have similar pursuits (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Bayport is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

  • Are you an attorney? Physician? Home renovation company? A restaurant or store?
  • For any organization who conducts business locally In Bayport Facebook is an excellent method to appear in front of your target audience.
  • We are able to target your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local ad company, SEO ad agency on LI or remarketing campaign on Long Island
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design in Suffolk County or our online marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Bayport

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in NY and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063