Facebook & Social Media Advertising In Bayport

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bayport, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you reach people In Bayport, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Bayport to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design experts In Bayport to serve you to succeed. Excellent designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Bayport on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• People that are fans of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Bayport is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Bayport Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising consultants on Long Island, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design in Suffolk or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063