Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Blue Point If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Blue Point, possessing the interests and geography you seek. Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it? When you connect with people In Blue Point, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Blue Point to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups? Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish. Remember to let our website design agency In Blue Point to serve you to achieve results. Professional designs developed by our website design company can help and drive results! Reaching Your Prospects In Blue Point on Facebook There are many methods to reach an "Audience" on Facebook: Targeting those who have been to your site in the past (retargeting); Potential customers that are followers of your page; Prospects who may have very similar pursuits (including other pages on Facebook); Potential customers who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, interests and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Google and Bing: No Search Necessary The main benefit Facebook offers In Blue Point is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently. The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Ideal for Getting into Local Areas Are you an attorney? Doctor? Home renovation company? A restaurant or store? For any organization who does business regionally In Blue Point Facebook is an excellent method to reach your target audience. We have the ability to target your prospects in numerous ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special on Thursdays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help). In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below. If you would like to talk about the services of our LI PPC ad consultants, our local ad agency in Suffolk County, search engine optimization ad agency in Suffolk County or remarketing agency please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers. Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again. Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in Nassau or our marketing consulting services contact us today. Facebook Campaigns Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook. Our lead gen on Long Island and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Blue Point and Facebook Everyone's requirements are different, there are no all purpose answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to discuss your business and requires, and see if there is a way we can assist you to productively improve your business. 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