Facebook & Social Media Advertising In Blue Point

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Blue Point, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you appear in front of people In Blue Point, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Blue Point to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to let our website design experts In Blue Point to assist you to achieve results. Excellent designs from our website design agency can help and secure results!

Reaching Your Prospects In Blue Point on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Individuals who are followers of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Blue Point is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Blue Point Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising agency, search engine optimization ad agency in New York or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design companies in Suffolk or our online marketing consulting services on L.I. call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service on LI and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063