Facebook & Social Media Advertising In Blue Point

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Blue Point

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Blue Point, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you reach people In Blue Point, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Blue Point to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design company In Blue Point to serve you to achieve results. Exceptional designs designed by our website design experts drive success and achieve results!

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target your audience In Blue Point with Facebook

Reaching Your Prospects In Blue Point on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your website previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals who may have very similar passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Blue Point is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

  • Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
  • For any business who does business regionally In Blue Point Facebook is a superb method to appear in front of your target audience.
  • We can focus on your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad professionals in New York, SEO advertising agency or remarketing companies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our advertising consulting services call us today.

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social media marketing with facebook In Blue Point

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063