Facebook & Social Media Advertising In Blue Point

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Blue Point

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Blue Point, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In Blue Point, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Blue Point to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design experts In Blue Point to serve your business to achieve real results. Professional designs implemented by our website design experts will help and achieve results!

Blue Point lead generation on Facebook
target your audience In Blue Point with Facebook

Reaching Your Prospects In Blue Point on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your website before (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers who have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Blue Point is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

  • Are you an attorney? Physician? Home services company? A restaurant or store?
  • For any organization who conducts business regionally In Blue Point Facebook is an excellent method to appear in front of your audience.
  • We are able to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company in NY, SEO advertising agency or retargeting agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design company, our graphic design services on Long Island or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Blue Point

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063