Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Blue Point If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Blue Point, possessing the interests and geographic targeting you want. Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money? After you appear in front of people In Blue Point, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Blue Point to become fans of your page to build "authority" status and brand reputation? Are we going for registrations? Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish. Remember to meet with our website design company In Blue Point to work with you to achieve real results. Great designs created by our website design agency will help and drive results! Reaching Your Prospects In Blue Point on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on those who have been to your web site previously (retargeting); People who are followers of your page; People who may have very similar passions (including other pages on Facebook); Potential customers who meet demographic considerations; People that are currently your customers; and the list goes on... With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Needed The primary benefit Facebook offers In Blue Point is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently. The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Ideal for Getting to Regional Markets Are you an attorney? Physician? Home repair business? A restaurant or merchant? For any organization who conducts business regionally In Blue Point Facebook is a superb method to reach your audience. We have the ability to focus on your prospects in numerous ways. Only need to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special offer on Tuesdays? We are able to do that. The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other mind-set. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help). In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our Nassau County PPC ad consultants, our local ad company on LI, SEO advertising agency in NY or remarketing agency please contact our offices. So is Facebook a Great Deal? Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers. Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design companies in NY or our marketing consulting services contact us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook. Our lead generation service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Blue Point and Facebook Everyone's needs are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're very happy to talk about your business and needs, and see if there is a way we are able to assist you to successfully grow your business. 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