Facebook & Social Media Advertising In Gordon Heights

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Gordon Heights, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you reach people In Gordon Heights, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Gordon Heights to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to meet with our website design agency In Gordon Heights to aid your business to achieve results. Effective designs from our website design company will help and secure results!

Reaching Your Prospects In Gordon Heights on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Gordon Heights is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business regionally In Gordon Heights Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad professionals, search engine optimization ad agency in Suffolk or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design experts or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063