Facebook & Social Media Advertising In Gordon Heights

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Gordon Heights, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In Gordon Heights, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Gordon Heights to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Gordon Heights to aid you to succeed. Professional designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Gordon Heights on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Gordon Heights is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Gordon Heights Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO ad agency in Suffolk County or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063