Facebook & Social Media Advertising In Gordon Heights

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Gordon Heights, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

After you reach people In Gordon Heights, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Gordon Heights to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Gordon Heights to work with your business to succeed. Excellent designs developed by our website design company can help and secure results!

Reaching Your Prospects In Gordon Heights on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Gordon Heights is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Gordon Heights Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local ad agency, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design company, our graphic design experts on Long Island or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063