Facebook & Social Media Advertising In East Shoreham

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In East Shoreham, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you connect with people In East Shoreham, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In East Shoreham to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to allow our website design company In East Shoreham to serve you to maximize results. Great designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In East Shoreham on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In East Shoreham is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any company who does business regionally In East Shoreham Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local advertising consultants, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design consultants, our graphic design on LI or our online advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063