Facebook & Social Media Advertising In Riverside

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Riverside, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you appear in front of people In Riverside, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Riverside to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Riverside to assist your business to achieve results. Effective designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Riverside on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Riverside is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Riverside Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk pay per click ad company, our local ad agency, SEO ad agency in NY or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design professionals, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063