Facebook & Social Media Advertising In Baiting Hollow

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Baiting Hollow, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

Once you appear in front of people In Baiting Hollow, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Baiting Hollow to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design agency In Baiting Hollow to aid you to achieve real results. Exceptional designs by our website design agency help you and achieve results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Baiting Hollow is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who does business locally In Baiting Hollow Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising agency in New York, SEO advertising agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063