Facebook & Social Media Advertising In Baiting Hollow

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Baiting Hollow, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you connect with people In Baiting Hollow, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Baiting Hollow to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to speak with our website design company In Baiting Hollow to assist you to succeed. Great designs by our website design experts will help and secure results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Baiting Hollow is its capacity to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business regionally In Baiting Hollow Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York PPC advertising company, our local advertising company on Long Island, search engine optimization ad agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063