Facebook & Social Media Advertising In Baiting Hollow

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Baiting Hollow, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Baiting Hollow, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Baiting Hollow to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design agency In Baiting Hollow to work with you to succeed. Excellent designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects who are fans of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Baiting Hollow is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any company who does business locally In Baiting Hollow Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local advertising experts, SEO ad agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design in NY or our online marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063