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Facebook & Social Media Advertising In Baiting Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Baiting Hollow

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Baiting Hollow, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you reach people In Baiting Hollow, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Baiting Hollow to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to allow our website design company In Baiting Hollow to aid you to succeed. Professional designs designed by our website design company can help and achieve results!

Baiting Hollow lead generation on Facebook
target your audience In Baiting Hollow with Facebook

Reaching Your Prospects In Baiting Hollow on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your web site in the past (retargeting);
  • People that are followers of your page;
  • People that have similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Baiting Hollow is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
  • For any organization who does business locally In Baiting Hollow Facebook is a superb way to reach your audience.
  • We are able to focus on your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local ad agency in Nassau County, SEO ad agency in Suffolk County or remarketing campaign in Suffolk County
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design professionals, our graphic design companies in New York or our advertising consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In Baiting Hollow

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen service in New York and services of our paid ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063