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Facebook & Social Media Advertising In Baiting Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baiting Hollow

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Baiting Hollow, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Baiting Hollow, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Baiting Hollow to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to let our website design experts In Baiting Hollow to assist you to succeed. Quality designs by our website design company will help and drive results!

Baiting Hollow lead generation on social media
target your audience In Baiting Hollow with Facebook

Reaching Your Prospects In Baiting Hollow on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • Prospects that are enthusiasts of your page;
  • Potential customers who may have very similar passions (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, pursuits and even more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Baiting Hollow is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
  • For any organization who conducts business regionally In Baiting Hollow Facebook is an excellent method to reach your target audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in Suffolk County, SEO consultants or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Baiting Hollow

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063