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Facebook & Social Media Advertising In Baiting Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baiting Hollow

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Baiting Hollow, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you connect with people In Baiting Hollow, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Baiting Hollow to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Baiting Hollow to work with your business to succeed. Great designs by our website design agency help you and secure results!

Baiting Hollow lead generation on Facebook
target your audience In Baiting Hollow with Facebook

Reaching Your Prospects In Baiting Hollow on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your site in the past (retargeting);
  • Potential customers who are followers of your page;
  • Potential customers that have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Baiting Hollow is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

  • Are you an attorney? Physician? Home repair company? A restaurant or store?
  • For any business who does business locally In Baiting Hollow Facebook is a superb method to appear in front of your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad company, SEO ad agency or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design experts or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Baiting Hollow

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063