Facebook & Social Media Advertising In Quiogue

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Quiogue, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Quiogue, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Quiogue to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design agency In Quiogue to help you to maximize results. Quality designs created by our website design company help you and achieve results!

Reaching Your Prospects In Quiogue on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are followers of your page;
• Individuals that have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Quiogue is its ability to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Quiogue Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local advertising experts, SEO ad agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design or our online advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063