Facebook & Social Media Advertising In Quiogue

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Quiogue, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Quiogue, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Quiogue to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to engage our website design agency In Quiogue to help you to achieve results. Powerful designs from our website design experts will help and achieve results!

Reaching Your Prospects In Quiogue on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People who are fans of your page;
• People who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Quiogue is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who does business locally In Quiogue Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company, SEO ad agency or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web design company, our graphic design experts in Suffolk County or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063